So the first thing these business owners do is cut their marketing and advertising budgets.

因此这些公司老板要做的头一件事就是减少营销和广告的预算。

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But brand advertising can be a tough thing for scrappy startups.

但是品牌广告对新生的初创企业来说是一件困难的事情。

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"The really unique thing about our advertising is what we call social context," Kendall says.

“我们广告真正独特的是我们叫做社会环境的东西，”Kendall说。

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So standard marketing and advertising courses and business development and that kind of thing.

像是标准营销、广告课程和商业课程等，我也都学过。

在广告公司工作 - SpeakingMax英语口语达人

Then again, unlike Apple or Microsoft, Google only wants one thing: advertising dollars.

FORBES: Will Google Crush The iPhone?

The normal thing about advertising is that you, the broadcaster, are offering something of value to the advertiser: access to your audience.

FORBES: The Strange Case Of The Reverse Apple Advert Gambit

The cool thing about advertising on YouTube (says Google) is that you can reach millions of viewers, not only at their homes and offices, but also on their daily commutes, at the park, the beach and beyond.

FORBES: YouTube Creators and the Rise of Social Entertainment