Snyder Communications would keep direct marketing, product sample distributing and advertising.

FORBES: Changing the Game Plan

Stars like Mike Myers, Eddie Murphy and Christian Slater offer studios and networks alike recognizable names to include in expensive advertising campaigns and the potential to lure audiences to sample the project as it debuts.

FORBES: The Star Economy

Payouts would only materialise if the advertising firm stayed among the top two companies against a sample of 14 rivals during a period of five to nine years, he argued.

BBC: Sir Martin Sorrell, chief executive, WPP