This paper presented a two-dimensional discrete dynamic competitive model in advertising based on the classic V-W model, namely the sales-advertising response model.

提出一个基于V - W销售广告反应模型的二维离散广告竞争动态模型。

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It might therefore look like a somewhat desperate response to Google which, as the most popular search engine and biggest seller of online advertising, has been upstaging Microsoft.

因此，这看似是对谷歌的绝望回应。这家人气最高的搜索引擎和在线广告的最大销售商一直在抢占微软的风头。

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AOL's response is to try to increase its revenues from Internet advertising.

AOL对此的反应是试图通过互联网广告来提升其收入。

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The internet has intensified the desire to measure the impact of every marketing technique public relations, advertising, direct response, social media, websites, etc.

FORBES: The Marketing Religion

Many companies are successfully integrating digital marketing strategies with direct response TV advertising, print, and radio.

FORBES: TV Advertising VS Digital Marketing

During the slump, some companies tried different forms of advertising and liked the response they got.

ECONOMIST: The future of advertising