The Nielsen survey also found that travellers were much more likely to recall seeing Internet advertising for travel destinations, compared to seeing travel advertising on other mediums.

尼尔森研究还发现，旅行者对旅游目的地的网络广告的印象，比其它媒体上的旅游广告要更深刻。

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The latest mobile Advertising Report from market research agency GfK found that users of Apple's iPhone were more likely to recall and respond to ads than other mobile phone users.

市场调查机构Gf k最新的手机广告调查显示，相比起其他手机用户，苹果iPhone用户更有可能对广告进行回忆和反馈。

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While men and women are equally likely to recall mobile advertising, women are 85 percent more likely to respond to ads than men.

如果男人和女人都能回想起到同样多的手机广告，相比起男性，85%的女性更可能对其进行反馈。

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The purpose of advertising is to build brand recall and awareness.

FORBES: Why Subtlety In Marketing Is Overrated

Okay, so if you'll recall, TechCrunch's hastily-written complaint alleged that Fusion Garage was guilty of false advertising, breach of fiduciary duty, misappropriation of a business idea, fraud, and unlawful business practices, all because Fusion Garage essentially took their ball and went home instead merging with Arrington's CrunchPad, Inc.

ENGADGET: Fusion Garage files to dismiss CrunchPad lawsuit