As Google expands its display offerings, its huge base of search customers will take advantage of one-stop shopping for a full range of online advertising.
She logs a quarter-million miles a year selling advertisers on Yahoo's narrow, targeted audiences, available on local Yahoos, and on the range of Yahoo advertising products.
We believe that this is a result of a general improvement in the overall advertising market as larger companies regain sufficient advertising budgets to target a broader range of audiences.