Green marketing seems recent, but advertising professionals grew interest in it several decades ago.

绿色营销似乎是最近才出现的，但广告专业人士几十年前就对它产生了兴趣。

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Advertising professionals were second-least trusted after politicians, and top managers third-least.

在最不受信任榜单中，广告从业者排名第二，仅次于政客，而总经理则排名第三。

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So advertising professionals must understand how people act and think—and why they buy, what they buy, and this requires great skill.

所以广告专业人员必须了解人们是如何行动、如何思考的，了解人们为什么购买、购买什么，这需要高超的技巧。

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But overwhelmingly, the creative that is lauded by the public is largely ignored by international advertising professionals.

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And they will lack the inhibitions and blinkers which many Western advertising industry professionals are likely to have.

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Sometimes employers get overwhelmed with the communication process, says Amy Hoover, president of Talent Zoo, a site for marketing, advertising, and digital professionals.

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