More and more companies are taking note of this phenomenon and adjusting their product design and development, marketing and advertising plans accordingly.

越来越多的公司已经注意到这一现象，并开始相应地调整产品的设计、开发、推广以及广告方案。

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Think about your sales and marketing strategy, include information on how the product or service will be priced, channels to market, advertising and marketing plans.

想想你的销售和营销策略。这包括产品和服务是怎样定价的，渠道市场，广告和营销计划。

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Many observers think Apple has plans to offer geo-targeted advertising on its iPhone.

许多观察家认为苹果(Apple)计划在其iPhone上提供地理定位广告。

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YouTube, which has until now relied entirely on advertising, plans to take about 45 per cent of subscription revenues for itself and give the rest to the channel producer.

CNN: YouTube to switch on paid-for video

It's getting into the advertising business, with plans to split ad revenue with creators.

FORBES: Ubiquitous Upside

This story in Advertising Age about how one agency plans to attract notice at the next Cannes Lions International Advertising Festival of creativity is unusual.

FORBES: When An Agency's Lavish Spending On Itself Can Backfire