The word has become part of advertising vocabulary.

这个词已经成了广告用语。

《牛津词典》

Advertising business models have always only been a small part of the picture, and have gotten way too much attention.

广告业务模式一直都只是整个互联网的一小部分，而且得到了太多的关注。

youdao

Online advertising is part of the overall marketing strategy. Any marketing activity will pay into the brand value or marketing goal, no matter if online or offline.

在线广告是整体营销策略的一部分，任何市场营销活动将会在品牌价值或市场营销目标上得到回报，不管是线上还是线下的。

youdao

That's because Yahoo already depends on Microsoft for most of its search-driven advertising as part of a long-term deal signed in 2009.

NPR: Yahoo Taps Into Google's Ad Network, Expertise

Large food companies responded in 2006 by forming the Children's Food and Beverage Advertising Initiative, part of the Council of Better Business Bureaus, which encouraged voluntary commitments to advertising healthier food to children.

WSJ: Child's Play: Food Makers Hook Kids on Mobile Games

Advertising pays in part for cable television and print, and in full for broadcast television: without commercials, it will be hard to make content pay on the Internet.

ECONOMIST: Do they have anything in common?