Mobclix, an advertising outfit, reckons the number of programmes, or apps, for books on Apple’s iPhone recently surpassed that for games, previously the largest category.

一家名为Mobclix的广告团队认为，用于在苹果手机上阅读电子书的应用程序数量最近超过了之前数量最大的游戏程序。

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It will appear on posters and pins and will be used in advertising for the Games.

吉祥物可以出现在海报和饰针上，可以用来为奥运做广告宣传。

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Most mobile advertising strategies now rely on text messages, since few customers have taken to more elaborate services that allow them to download music, games and videos and to surf the web.

现在大多数的手机广告策略是依赖于短信，因为很少有用户喜欢为他们精心提供的服务，包括可以下载音乐、游戏、视频和网上冲浪。

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Can Palau envision Tecate one day advertising on baseball games on Fox or ESPN?

FORBES: Tecate Gladly Fills Boxing's Sponsorship Void

While TV advertising has generally grown slowly in recent years, advertising on NFL games has soared.

WSJ: NFL Reaches TV Deals With Fox, CBS and NBC

Roku will use the new capital to build further brand awareness through advertising, develop new international markets, and increase engineering and production to support sales growth of both hardware and digital media services on the platform including advertising, games, transactional and pay-per-view video as well as content packages.

ENGADGET: Roku picks up financing from BSkyB, News Corp and more, keeps eye on the premium streaming crown