From the audience of Internet advertising receptive process to see, their psychological reaction, can be divided into perception, receiving, memory, attitude, behavior five stages.

从受众对网络广告的接受过程来看，其心理反应，可以分为感知、接收、记忆、态度、行为五个阶段。

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"In the not-too-distant future, firms will be able to tell precisely if an advertising campaign or product redesign triggers the brain activity and neurochemical release associated with memory and action, " predicts James Bailey, professor of organizational behavior at George Washington University.

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