In the American colonies, advertising and communications media like newspapers and pamphlets became a major factor in marketing goods and services.

在美国殖民地，报纸和小册子等广告和传播媒体成为推销商品和服务的主要因素。

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While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.

尽管传统媒体仍然是高端时尚公司的重要广告工具，大众媒体也需要成为营销组合的一部分。

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Once you’ve budgeted for the essentials – redesigning or optimizing your website, paid search marketing, and email marketing—consider banner advertising and online sponsorships on relevant media.

当你确定所有重要的营销预算（优化和更新你的网站、搜索引擎营销和电子邮件营销）都已经被分配后，你可以考虑在合适的媒体上投放横幅广告和网络广告。

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Given the technology-rich, multiplatform, data-dependent complexities of advertising, media and marketing, the imperative for time-pressured marketers to work with methodical technologists has never been greater.

FORBES: Shared Focus On Speed, ROI Uniting CMOs And CIOs, Forrester Survey Reveals

The Institute of Practitioners in Advertising (IPA), the trade body and professional institute for the UK's leading advertising, media and marketing communications agencies, offered to take part in this Panorama programme to ensure that the position of UK advertisers and their advertising agencies was accurately portrayed.

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From print advertising and the Mad Men era, to the new world of digital and social media marketing, advertising has been getting more complicated for marketers every decade for well over 100 years.

FORBES: The Law Of Accelerating Media, And How To Deal With It