At the moment, I specialize in quantitative advertising research, which means that I do two types of projects.

目前我专攻定量广告研究，这意味着我会做两种类型的项目。

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Yet companies are beginning to see social networks as an alternative means of building brands through discussions, which makes them a threat to TV advertising.

更多的公司开始注意到，社交网是可以通过讨论组来建立品牌形象的另一手段，这种手段已经威胁到了电视广告。

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That means Microsoft has to do something different than just build new software that improves on the cost per click advertising model.

这意味着微软需要寻求一些不同的方法来改进“点击付费”的广告模式，而不是仅仅开发一款新的软件。

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This lack of clear feedback on advertising effectiveness means that marketers rely on industry lore that is not grounded in data.

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Advertising slogans are a barometer of the popular mood, so when images of soup lines are used in advertising it means Great Depression fear has saturated the culture.

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Competing in the search advertising market means getting search volume, and Heiner contends that the way Google does business makes it hard for anyone to get to the kind of economy of scale to make a search endeavor to work.

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