Facebook suggests an advertising price, but it also lets you set a maximum budget and bid per click or impression.

Facebook会建议一个广告价格，但也可以让你设定一个最高预算和每个点击率或每个产生影响的价格。

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Particularly aggressive advertisements give the consumer the impression that the attacker is insecure and desperate for business, says Cindy Gallop, an advertising consultant.

尤其，咄咄逼人的广告让消费者产生攻击方靠不住且不顾一切地争夺买卖的印象，广告咨询专家辛迪·凯洛普如是说。

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Brand advertising is inherently about leaving an impression on a consumer, and thus about some sort of exposure.

品牌广告原本是想给消费者留下印象，继而产生某种影响。

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This trend is readily evident in the IAB Internet spending reports for the last three years, where performance based advertising has gained share at the expense of impression based advertising models.

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My friends who study advertising as both a reflection and shaper of cultural norms would not disagree with my impression: We talk about the death of command and control leadership, and praise the rise of a new, more collaborative, breed of leader.

FORBES: Why Command-and-Control Leadership Is Here to Stay