Evaluation, how to evaluate advertising effectiveness?
其三是对酒店广告形象效果的评价。
Then we introduce kinds of research aiming at advertising effects in academic, among these are a series of mental effects evaluation models.
之后，我们介绍了学术界对于广告效果进行的各种类型的研究，包括一系列广告心理效果测评模型。
In follow, the meaning and method of the advertising effect evaluation are learned.
进而学习了广告效果评估的意义和方法。
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