The second part clarified the basic concept of the advertising environment, and suggests the comparative framework of urban and rural environment of advertising.

第二部分对广告环境的相关概念进行阐述，提出城乡广告环境的比较框架。

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However, the city advertising applied in rural areas had failed. It is very necessary to study advertising environment between urban and rural district differences.

但是横扫城市的广告利器在农村却失灵，研究城乡广告环境之间的差异，就显得很有必要。

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Kent also said advertising dollars are more powerful in this environment, and the company planned to keep spending to promote its brands.

Kent同时表示目前环境下，广告投入的现金更有威力，公司计划保持品牌提升推广方面的开支。

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Heading into 2013, the company feels confident about the advertising environment and is still leading in terms of ad pricing and volume.

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Amplifying the Amplifiers: I believe that all of this building out of media is based on trying to create a better advertising environment.

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Earlier this fall, Fortune announced plans to publish a quarter fewer issues next year in an attempt to survive in a battered advertising environment.

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