... Administration Studies 行政研究 Advertising Communication 广告交流 Anthropology 人类学 ...
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Major in Advertising Communication Design 广告传播设计专业
Advertising Communication Strategy 广告传播战略
Brand Management and Advertising Communication 品牌管理与广告传播
SHANGHAI RUIYI ADVERTISING COMMUNICATION 瑞宜广告传播
the advertising communication 广告传播
urban advertising communication 都市广告
Advertising communication system 广告传播体系
It not only affect the effectiveness of advertising communication, but also make the brand value negative .
从而影响了广告传播的效果,也对品牌价值提升产生了负效用。
参考来源 - 广告艺术化对品牌价值提升的意义The advertising field involves in time effectiveness of the field, the scope of the field and the strength of the field. It relates to the technology, spirite and benefit of the advertising communication process .
涉及到场时、场强、场域三个要素,关系到广告传播过程中的技术、精神、利益三个层面。
参考来源 - “广告场”理论—《新闻界》—2008年第2期—龙源期刊网In advertising communication the Ad man has to select the best context so as to make the addressee accept the information conveyed by the advertisement.
在广告交际中,广告制作者不得不选择最佳语境,以使广告受众接受广告所传递的信息。
参考来源 - 广告标示语的语境理解与最佳关联研究In the thesis, the author first introduces the definition and the goal of advertising communication, followed by a relevant literature review of the theory of signification in semiotics.
在前言里,论文介绍了广告沟通的概念和目的。 接着,论文对相关的符号学基本理论进行了回顾。
参考来源 - 论平面广告中的视觉沟通·2,447,543篇论文数据,部分数据来源于NoteExpress
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