To decide if a particular advertising option is right for you, think the way a buyer does.

为了决定某一特定广告方案是适合你的，你必须用买家的方式思考。

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The course examines the fundamental issues that influence marketing decisions, such as buyer behavior, competition, pricing, advertising, distribution and selling methods.

本课程研究了一些影响市场营销决策的基本因素，例如买方行为、竞争、定价、广告、分销和销售方式等。

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This type of advertising is an indirect selling tool, because the actual selling job is done later in a retail store or by a salesman who calls on the buyer.

这类广告是间接销售工具，因为实际销售工作是由以后的零售商店或拜访顾主的销售员完成的。

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