This time last year I wrote an article for Advertising Age titled Return on Integrity Is the New Bottom Line for Marketers, that set out to answer a fundamental question about corporate social responsibility: What is doing the right thing really worth?
But, assuming Mr Cheney remains on the Republican ticket (see article), Halliburton's advertising spend will have to contend with still greater Democratic efforts to convince the public of the opposite.
On the same day that AdWeek came out with its report on the top 10 earners in advertising, The Wall Street Journal publishd an article about the rise in pay for the CEOs of the biggest 350 companies.