The outdoor advertisement is not merely representatives of the commercial culture, but also an important component of the modern cityscape, taking the responsibility of recreating to the cityscape .
户外广告不仅是商业文化的代表，还是现代城市景观的重要组成部分，担负着对城市景观再创造的重任。
A successful advertisement plan can not merely attach importance to the form, it should pursue practice, and give consideration to the future.
一个成功的广告策划案不能只注重形式，应追求实用，着眼未来。
Therefore, the advertisement is to proceed from whole interests of enterprises, can not merely bring the economic benefits to enterprises, still help to establish the social images of enterprises.
由此可见，广告是从企业的整体利益出发，不仅能为企业带来经济效益，还有利于树立企业的社会形象。
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