This paper expounds the necessity of introducing the advertisement into the information service of the library, and probes into the tactics, forms and styles of the advertisement of the library.

阐述了将广告引入图书馆信息服务的必要性，探讨了图书馆的广告策略以及图书馆广告宣传的方式方法。

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The author discusses that the homepage design in the library network system needs to apply the modern advertisement consciousness, however, it is not equal to advertisement.

作者认为图书馆网络系统的网页设计，需具有现代广告意识，而网页设计又不完全等同于广告。

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