How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.

如何激发广告创意中的感性诉求呢？文章从感性诉求广告的形成原因、遵循原则、创意思维、设计过程等进行了一些理论方面的探讨。

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A creative advertisement requires intelligence and imagination.

有创意的广告需要智力与想像力。

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Postmodernism advertisement is a kind of advertising form with creative style, which expresses the changes of the age and the cultural characteristics of Postmodernism in its unique way.

后现代主义广告是一种具有创造性风格的广告形式，它以独特的方式记录和表现了时代的变迁，反映了后现代主义思潮的种种文化特性。

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