To reach the intended purpose of the target language, the domesticating method should be the main approach in advertisement translation.

广告语言极强的目的性决定了在广告翻译中，归化法应当成为主要的翻译方法。

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The German functionalist approach has opened up a new perspective to the study of advertisement translation.

在诸多的研究中，德国功能法为广告翻译开辟了一条全新的道路。

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Because multimodal discourse is a typical feature of English advertising, it is urgent to try a social semiotic approach to the multimodal discourse of advertisement.

鉴于多模式话语在广告英语中普遍存在，对广告进行多模式话语的社会符号学分析，十分必要。

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But the shortcomings on display need not be an advertisement for some other approach.

FORBES: Sidelines