...式携带产品消息的"病毒式营销"(viral marketing)，或以在线游戏的形式让使用者不知不觉中接触到广告信息的"广告游戏"(Advergames)等等，因此，广告素养的重要性与日俱增，而且广告素养能力的建构难度也愈来愈高，不仅对广告信息要有分辨能力，还要对广告内容与...
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These “advergames” have become a staple of viral marketing campaigns for firms such as Burger King and Intel.
这些“广告版游戏”变成了公司病毒行销战的主题，就好像汉堡王和英特尔的案例那样。
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"As spreadable as butter on hot toast, " is how one London-based digital marketing agency describes its advergames.
BBC: Should word-of-mouth be child's play for advertisers?
Advergames are being used by all kinds of companies and public bodies.
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