It seems appropriate, therefore, to use an old Tinsel Town marketing line to herald the advent of a portentous strategic development: "They're Baaack!"
If the yet-to-be-named car is a success when it goes on sale next year, it would herald the emergence of Tata Motors on the global auto scene, mark the advent of India as a global center for small-car production and represent a victory for those who advocate making cheap goods for potential customers at the "bottom of the pyramid" in emerging markets.