And here it was not even a few weeks ago when we thought our only hope to address crazy loud commercials was a new law and now Advanced Television Systems Committee (ATSC) has agreed on a measure that'll solve it with out Congress.

ENGADGET: Members of the ATSC agree on measure to curb loud commercials

Standardized by the Advanced Television Systems Committee and formally adopted as the ATSC Mobile DTV Standard, the new technology allows broadcasters to use a portion of the existing 19.4 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications.

ENGADGET: LG's glassesless 3D Mobile DTV eyes on (update: video)