As some advertisers abandon Super Bowl ads for new media campaigns, newcomers and smaller companies take their places to advertise on the big game.

VOA: standard.2010.01.27

You are going to take this entire issue and boil it down to 30 second ads."

VOA: standard.2009.07.31

So Setzfand suggests that ads take a more somber approach.

NPR: Amid Meltdown, Retirement Ads Stay On Message

Some times contextual ads take on a comical texture.

FORBES: Why Can't Contextual Ads Be Contextual?

As if it hasn't already rubbed enough salt into Apple's wound, Samsung UK's also running new Galaxy S ads that take an indirect shot at the iPhone 4's antenna controversy with a clever bit of typography -- you can see the dirty work after the break.

ENGADGET: Samsung dispatching free Galaxy S handsets to iPhone 4 whiners on Twitter?