The service automatically matches apps with ads served from several big mobile-advertising networks.

WSJ: BlackBerry Maker Hopes New Tools Lure Customers From iPhone, Other Rivals

How to get ads served up, rates on ads served up, without annoying too many people into leaving or cutting down their use.

FORBES: Both Google and Facebook Have Problems

They could legitimately assume that Heavy Social Media Users are exposed to their ads served on these sites, so while their political participation is lower, their purchasing frequency should be higher.

FORBES: How Valuable Are Heavy Social Media Users, Anyway?