In addition to creating the ads for the general market, Carmichael Lynch also became the media planning and buying agency for Subaru, assuming those duties from an Omnicom media agency, Prometheus.
卡米高林奇除了为斯巴鲁做针对普通市场的广告 也承担了媒体设计和购买代理商的工作 试想一下如果由普罗米休斯的奥姆尼康媒体代理商承担这些职责.
The Tortured Logic of Account Planning: Look for ads about you the consumer instead of Apple products.
扭曲的企划逻辑:留意针对消费者而非苹果产品的广告。
That is, under the theme of the ads, carefully thinking and planning, the use of art tools available to the creative combination of materials to create an image.
即根据广告主题,经过精心思考和策划,运用艺术手段,把所掌握的材料进行创造性的组合,以塑造一个意象的过程。
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