Google explained that it wants to 'prioritize our resources and focus more on our core search, ads and apps business.'

谷歌解释说，公司希望优化配置资源，更专注于核心的搜索、广告和软件应用业务。

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It began to define its business as "search, ads and apps", where the apps (applications), with a few exceptions, run on the web and are accessed through a browser.

它将其业务定向为“搜索，广告和应用程序”，其中应用程序有所例外，通过网络运用并通过浏览器进行处理。

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AdMob will also assist developers with creating ads for their apps, and developers will be able to access download and monetization reports on AdMob's web site.

AdMob也会帮助开发者为他们自己的应用制作广告，开发者也可以通过AdMob网站查看应用的下载和收入报告。

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Today, Apple and Google are battling across the space in maps, ads and apps.

FORBES: Is Mobile Dead or Entering a New BattleGround?

This means that Apple earns revenues for payments and ads embedded in apps, and that Google or other search engines would not earn revenues on ads in search.

FORBES: Apple: More than The New iPad

The service is booming among teens and young adults with a reported 100-plus million blogs As MarketShare reported here this morning: Tumblr Adds Ads to Mobile Apps, the company is now selling ads for its iOS and Android apps.

FORBES: Mobile Advertising News From Google And Tumblr