Adobe is already releasing products that can use this system.

VOA: special.2010.06.22

But the Adobe-based system it uses for producing tablet editions of its magazines is far from perfect.

FORBES: A Different Approach to Tablets for Conde Nast

They pointedly noted that Adobe's Flash media player will be integrated into the system's Web browser.

CNN: Google unveils its 'multimillion-channel' TV

Advertising in both apps will be served via Adobe Auditude, Adobe's video ad management and monetization platform, which ties in with NBC Olympics' existing ad system.

ENGADGET: NBC's 2012 London Olympics second screen and streaming apps for Android and iOS launch today