For every thousand people who watch a Flash clip online or fill out an online Adobe Acrobat Reader tax form (without paying), there's a Web programmer or graphic designer who paid several hundred dollars for the right to create that digital content using Adobe's multimedia production and editing tools such as Flash, Acrobat, Illustrator and Photoshop.

FORBES: Ubiquitous Upside

As CBS, NBC, News Corp. and Google grab different parts of the online video landscape with YouTube and its clones, Adobe is looking at a different piece of TV 2.0 territory: your desktop.

FORBES: Magazine Article

Adobe, along with research firm Edelman Berland, conducted an online survey of 1, 250 adults in the U.S., 18 years or older including 1, 000 general population and 250 marketing decision makers.

FORBES: Dear Brands, Tell Us A Story - Love Consumers