Facebook has adjacent sidebar ads, but increasingly its model is to try to insert sponsored content of various kinds into the news feed.

FORBES: How Facebook's Empire Of Opacity Is Hiding Posts You Want To See

Today we are launching our model in a report that details how to innovate the adjacent possible.

FORBES: By James L. McQuivey

In continuing their purchases of adjacent vendors in the security space Sophos is executing on the one-stop shopping model that relies on brand and channel to succeed.

FORBES: Sophos + Astaro: Good companies, bad deal