Some English newspapers published Meier's telephone number and email address after he disallowed Campbell's header in the dying minutes of England's quarter-final defeat to Portugal.

BBC: SPORT | Football | Euro 2004 | Uefa slams English press

As Apple is using the reply-to address of a message's User Data Header to identify the origin rather than the raw source, receiving iPhone owners risk being fooled by a phishing attack (or just a dishonest acquaintance) that poses as a contact or a company.

ENGADGET: iPhone reportedly vulnerable to text message spoofing flaw

They need the ability to encode the message header---the recipient's address---in a new and detectable way.

ENGADGET: New 'subconscious mode' could improve smartphone battery life, supress your WiFi id