Translate that into additional ticket purchases, and even if only half of those folks went for a theatrical viewing we are still talking about some hefty added attendance.

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"Whilst in the short term this will only benefit non-season ticket holders, it is my intention to offer an additional one-game discount to those season ticket holders who renew for 2010 in the 'early bird' period when it is announced, " said O'Connor.

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Additional cash is made from ticket sales to live fights and licensing fees from its Spike cable shows The Ultimate Fighter and UFC Fight Night.

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