Eriksson said he "would love to conduct a follow-up study with other samples, " adding his paper didn't itself contain any deliberately faulty statistics to test whether readers would notice.
Demand for Anadarko paper appears immune from bad news, but as a contender for a positive ratings change, investors appear willing to keep on adding its paper to their portfolios not withstanding a decline in the price of crude oil ushered in by an announced supply increase in the Middle East over the weekend.
It got consumers to pay more for higher-profit cereals by adding a feature or two, much as razormakers did by adding a third blade, or toilet paper companies by adding a scent.