During the transitional period, the US newspaper industry at the same time did not give up on the traditional newspaper and cataloguing of reforms, but each papers exploring depending on your situation. As the Wall Street Journal took the cause of the advertising considerably, it concluded that relied B2B advertising, particularly financial and it advertising. The solution is: the launch of the Saturday edition of the Wall Street Journal, the content is a senior business people of hziee, attract business-advertising, adding new advertising sources. As part of the Saturday edition of the promotion, the offer is a free newspaper on Saturday will be sent to subscribers to the specified home address, so that in time of peace in the Office reading a newspaper readers Saturday at home can read the Wall Street Journal.

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