You will set up AD text color and the color of the link.

你已经会设置广告文字的颜色和链接的颜色了。

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Test different ad text and see which version works best, both from an ROI and CTR perspective.

测试不同版本的专文，并看看是最佳作品，无论从威胁角度和感兴趣。

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Effective targeting is accomplished through keywords, AD text, and language and country targeting Settings.

正确的目标市场定位由关键词、广告文本、及语言和国家选择等方面的设置来完成的。

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"Over time, as people tend to click one version of ad text over others, the weights change, " Prof Sweeney explained.

BBC: Google searches expose racial bias, says study of names

Categories are based on actual Google.com search terms and are matched up against your keywords, ad text, and landing page text.

FORBES: Google Wants You to Suck Less at AdWords

But doing so will be more complex--both for Google and its customers--than simply crafting an effective AdWords text ad.

FORBES