There are a few key points in the discussion that shouldn't be surprising to most folks around here, but apparently have just hit the consciousness of AD execs on Madison avenue.

这份报告中的几个要点应该不会让大部分本文的读者感到惊讶，但它们很显然才刚刚引起麦迪逊大道上那些大广告公司高层主管的关注。

youdao

In fact, you can use PPC to test everything from your product offerings and price points to your AD headlines and sales copy.

实际上，你可以用付费点击广告测试所有的东西。从产品的品种和价格，到广告标题和广告辞。

youdao

I guess you'll get a lot of brownie points for working overtime on that AD design this week.

我想你这个星期加班设计那版广告应该会得到不少马屁分数。

youdao

Dig this, from Department of Transportation records: As Ad Age points out, in 1978 three quarters of 17 year-olds had licenses (and nearly half of 16-year-olds).

FORBES: Why Facebook Is Better Than Driving

It was, as Ad Week rightly points out, a massive ad buy.

FORBES: The Oscar Goes To... J.C. Penney!

The article points out that ad agencies ignored older consumers for 40 years, focusing instead on selling to young people on the belief that it is best to reach that age group before they settled on brand preference.

FORBES: Proof That Advertising Is Dumb