Ad Originality, How is it Priced?

创意，如何缚上价格标签？

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With the forthcoming of the Experience Economy, demands of aesthetic behavior, which from AD originality and planning, turn to be more and more urgent.

随着体验经济时代的到来，广告创意与策划对美感表现的要求愈来愈迫切。

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For example, a lot of AD copy creation show originality, there is no doubt that can be made to work, and creator of the copyright.

比如，很多广告词创作独具匠心，毫无疑问可以构成作品，并赋予创作者版权。

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