But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.

但在某些情况下，某市场营销者的自有媒介会成为另一个营销者的付费媒介。比如，当某电子商务零售商出售其网站上的广告空间时。

youdao

And as the quantum of digital in our life grows, so will the ad spends on these new media.

而随着我们生活中的数字内容增长，在这些新媒体上的广告支出也将增长。

youdao

The method certainly has its merits, says Venkatesan, especially since many social media AD campaigns require very little capital.

文卡特桑称，这种方式有诸多优点，尤其是社交媒体广告宣传仅需要投入少量资金。

youdao

But a survey of advertisers and media buyers by ad researcher TNS Media Intelligence says in 2010, that same commercial is selling for between $2.5 to $2.8 million.

VOA: standard.2010.01.27

Happily, any brand, ad, media platform, or consumer consumption model can be measured for engagement in this manner.

FORBES: A Non-Cynical View of Return On Investment

It seems clear that marketers can't rely only on these ad and media shops if they are going to experiment with newer ways of marketing their products, such as car wraps and buzz-marketing campaigns.

FORBES: Melanie Wells On Advertising And Marketing

Strategic consulting firm Kantar Media has reported that ad spending in the first half of 2011 was up 3.2 percent, driven by Internet media and cable television ad expenditures.

FORBES: Ad, PR agencies grow despite slowing U.S. ad spending growth