The purpose of many advertisements is to make consumers want to buy a product so that they will ’be like’ the person in the ad.
许多广告的目的在于,通过使顾客购买某种商品,从而让他们觉得他们将会和广告中的那个人’相差无几’。
But this particular AD jumps out at her because she immediately notices that the person in the AD is actually someone from her high school!
但是这份特别的广告很容易引起她的注意,因为她立即发现广告中的主角居然是她的中学同学!
Obviously, it's highly advisable, if not imperative, that when you're doing ads in-house, the person composing your AD has design experience.
显然,当你在室内做广告时,该广告撰写人应该有设计经验。这就算不必要,也是非常重要的。
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