QR codes promise marketers a simple way to ad digital elements to old-line advertisements and potentially track consumers in the physical world they way they can online.

市场营销人员利用二维码，可以轻易地在在线广告中增加数字元素，并能像在线一样，在现实世界中追踪消费者。

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And as the quantum of digital in our life grows, so will the ad spends on these new media.

而随着我们生活中的数字内容增长，在这些新媒体上的广告支出也将增长。

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Ms Robinsonsaid print advertising trends in the early fourth quarter have improved "modestly" while digital AD trends were "improving more significantly".

罗宾逊小姐说第四季度初的印刷版广告已“略”呈上升趋势，而数字化广告的上升趋势“更为显著”。

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These stats were used by manufacturer Electronic Arts recently at the Ad Age Digital conference, to point out that in terms of reach, gaming is far bigger than any other media.

FORBES: Playing the Ad Game

Based on current sales, the first half of this year will bring a rise in digital ad sales of about 30% says Chuck Cordray, senior vice president and general manager of Hearst Magazines Digital Media.

FORBES: Ad sales for May are up 17%--and climbing.

And by 2016, digital ad spending will pass a quarter of all ad dollars.

FORBES: Online Ad Spending Tops $100 Billion in 2012