Plus, the fan who creates the highest-ranking Doritos or Pepsi Max ad will win a guaranteed contract to create an additional ad for the two brands in 2011.
That's when the world's second-largest personal computer manufacturer, Dell, out to challenge Apple's "cool" factor, announced it was dropping its 800 ad agencies for one contract with WPP.
That's when the world's second-largest personal computer manufacturer, Dell, out to challenge Apple (nasdaq: AAPL - news - people )'s "cool" factor, announced it was dropping its 800 ad agencies for one contract with WPP.