He looks for an immediate return on that AD buy.

对于购买的广告，他寻求立竿见影的回报。

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Your ad must attract attention, stimulate consumers' interest, create a desire for your product, and motivate people to take action to buy your product.

你的广告必须能吸引注意力，激发消费者的兴趣，令人产生对你产品的欲望，并激励人们采取行动来购买你的产品。

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Another key factor determining whether your AD will be read is the size you decide to buy.

另一个决定广告是否被阅读的关键因素是你决定购买的尺寸。

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The aide described the ad buy as "six figures, " but declined to specify the exact amount.

WSJ: New York City GOP Mayoral Foes Catsimatidis, Lhota Taking to Airwaves

Penney paired this ad buy with a social media campaign, tweeting throughout the red carpet and telecast.

FORBES: The Oscar Goes To... J.C. Penney!

It was, as Ad Week rightly points out, a massive ad buy.

FORBES: The Oscar Goes To... J.C. Penney!