And as the quantum of digital in our life grows, so will the ad spends on these new media.

而随着我们生活中的数字内容增长，在这些新媒体上的广告支出也将增长。

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Perhaps you have found that a particular size ad, page, or on-page location works best for your advertiser and you only want to include that in your media plan.

也许你已经发现，某种特定大小的广告、页面或页面位置最适合你的广告客户，而你只想在你的媒体计划中使用这种广告规模或位置。

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It's no accident that great companies often have great AD campaigns and use social media effectively-they are leveraging the same deep understanding of the consumer.

毫无意外地，伟大的公司总是有好的广告公关，有效的利用社交媒体，这方面他们同样成功的利用了对消费者的深刻理解。

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But a survey of advertisers and media buyers by ad researcher TNS Media Intelligence says in 2010, that same commercial is selling for between $2.5 to $2.8 million.

VOA: standard.2010.01.27

It seems clear that marketers can't rely only on these ad and media shops if they are going to experiment with newer ways of marketing their products, such as car wraps and buzz-marketing campaigns.

FORBES: Melanie Wells On Advertising And Marketing

As ads get more targeted and more measurable, he says, ad agencies and media companies will be held accountable like never before.

FORBES: The Killer Ad Machine

This allows it to war-game various ad budgets and media plans--evaluating TV versus print ads, say--for different target audiences.

FORBES: Ad Vantage