Should ad agencies specialize in Google Adwords, not just Super Bowl spots?

广告代理是否应该专注于Google Adwords,而不仅仅是超级杯？

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This would cover the ad agencies’ costs, with a “performance” bonus of up to 30%.

这样一来，代理商的支出都有了着落，而且还有最高可达30%的绩效提成。

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In the traditional world, between Advertisers and Publishers are AD Agencies.

在传统市场上，在广告商和发行商之间是广告代理公司。

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One challenge ahead is for ad agencies to learn how mobile location-based messaging works best.

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Ad agencies or clients commonly ask to know what copy they have created is the best.

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That leaves marketers and ad agencies struggling to cobble them together to get campaigns done.

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