Print AD sales fell 30% year-over-year in Q1, led by a 42% year-over-year drop in classified AD sales, according to the Newspaper Association of America.

根据美国报业协会报道，平面广告销售第一季度同比下降30%，分类广告同比领跌42%。

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Global AD spending plummeted 10%, according to ZenithOptimedia, a media-buying company owned by Publicis Groupe.

据Publicis Groupe旗下媒体代理公司实力传播的数据，全球广告支出大幅减少了10%。

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Last year, America's ad market shrank by 9.8%, according to CMR, a research firm.

根据美兰德媒体调查显示，去年美国的广告市场萎缩了9.8%。

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"All cholesterol drugs simply aren't the same, " one ad intoned, according to the letter.

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In May social networks earned on average 32 cents for every 1, 000 ad views, according to PubMatic, a firm that works with 3, 500 Web publishers.

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It leads all U.S. publishers with 23% of online display ad impressions, according to Comscore, and eats up a similar amount of the total time people spend online.

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