A team or organization at this level tends to take a chaotic, ad-hoc, "invent as we go" approach toward every new systems building effort.

处于这层的团队和组织试图以一种混乱的，特别的，“如我们所想的”方法对待每一个新的系统建造工程。

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When we see an AD, we turn our thoughts toward the message; we notice and remember what it says.

当我们看见一个广告时，我们会把思维转向这个信息，注意并记住其中所传达的信息。

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For example, he says, a company might run a television ad, geared toward brand-building, that encourages a viewer to visit the company's Web site.

FORBES: Magazine Article

That would be the chief operating officer of Facebook, whose purported crime is that she steered Facebook toward being an ad-supported company.

FORBES: Why Do Programmers Hate Internet Advertising So Much?

Fortunately, marketers are beginning to prioritize their mobile advertising efforts toward ad models that are an alternative to click-based models, such as signup advertising.

FORBES: How 2011 Can Still Become The Year Of Mobile For Advertisers