You may have some ad-blocking software, such as Adblock Plus, installed on your browser.

BBC: Your guide to the BBC Embedded Media Player

One other reason why more and more people reach for the ad-blocking software has to do less with how the ads look and more with where the ads appear.

FORBES: Why Banner Ads Aren't More Lovable

Firefox's new features include automatic updates (users previously had to complete an installation for each update) and extra pop-up ad blocking.

FORBES: Magazine Article