Nowadays, the common practice is to prepare stories about famous people, adorned with beautiful sentences, and then find a way to shoehorn them into the essay, irrespective of the actual topic.

现在最常见的做法就是考前准备一些名人轶事，配上优美语句，不管实际命题是什么，想方设法把这些句子塞进文章中就好。

youdao

As for the actual topic of Apple being innovative.

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It guides you to what content will work for you, from the topic itself to the actual copy to the keywords and tags.

FORBES: Content Is Not King